Hope Brewery
Designing and working on the rotating ‘seasonal’ range of beers from Hope Estate’s Brewery was a sizeable part of my role with the company.
Given the FMCG nature of the alcohol/beverage industry, particularly the trend-chasing craft/speciality beer market, a lot of these design solutions were required to be adaptable to quick turnarounds while still being eye-catching.
Each new beer was essentially a small product launch, and a new beer would be released regularly. This required collaboration between the brewery and sales teams to create an accurate brief of the product and its details, as well to produce promotional copywriting for the product.
Each new beer would require the design and production of a printed can label and a beer tap decal, necessitating an adaptable design. From there, each product would require photography, promotional imagery, social media marketing, collateral and documentation for the sales/trade teams and more.
I’ve included some examples of a few of my favourite designs below.
